Be the change you want to see in the world
We are the force for good hub — an initiative dedicated to creating meaningful, lasting change in the world through powerful, purpose-driven events.
A powerful social enterprise that harnesses the art of storytelling to ignite purpose, inspire greatness, and drive real change.
We are proud to champion the advancement of women leaders across the Travel, Hospitality, and Tourism industry. This initiative has succeeded in helping advance women leaders at all levels, inspiring personal growth, career success, bold leadership, driving diversity, equality, inclusion, sustainability, and animal welfare, whilst focusing on protecting our planet.
Each year, we bring together 20+ extraordinary leaders from around the world—each one a force for good—who bravely share their stories to uplift and empower others.
Widely celebrated and recognised as one of the most inspiring days you'll ever attend, this unforgettable experience leaves hearts full, minds open, and paths transformed.
10 Easy Steps to Decarbonise Your Business, courtesy of Intrepid Travel. Let’s make sustainability a reality!
Be Inspired
An all-day event that brings the entire industry together for the greater good.
Powerful Keynotes will headline the event, covering a diverse range of topics:
Inspiring Greatness
Propelling The Rise Of Women Leaders
Wellness
Gender Equality
Diversity and Inclusion
Inspiration
Career Advancement
Building Confidence
Additionally, our focus extends to recognising our planet's value. We integrate sustainability, empower cultures, promote community tourism, and advocate for change through travel and animal welfare, inspiring a broader being a force for good for our planet’s future.
2026 announcing soon
Support your industry partners
Sponsored by some of the largest companies in travel who are ‘A Force for Good.
Host a table
Together we nurture the next generation of leaders and drive positive change, creating a better world for all, while being a force for good.
Join the fun
Be part of something bigger
A Force For Good is not just an event; it's a call to action and an opportunity to be part of something bigger than ourselves.
Connect
This is no ordinary event. It's a rare opportunity to learn from and connect with some of the most influential and accomplished professionals in the travel, hospitality & tourism industry.
“How this event helped me grow my career.”
“How this event changed my life.”
Inclusive
We wholeheartedly invite men to be a part of this incredible day. Your presence and perspective are invaluable in our journey towards greater equality, inclusivity, and diversity.
What others have to say…
Support a Charity 2024
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We raised $56,225!!
We are thrilled to announce that the A Force for Good Hub events, in collaboration with Adventure World, have raised an incredible total of $56,225! This achievement was made possible through the combined support of ticket sales, raffle tickets, coffee purchases, and generous donations from Adventure World. We extend our heartfelt gratitude to all who contributed to this remarkable success. Together, we are making a meaningful difference by supporting the vital mission of Animals Asia.
