Be the change you want to see in the world

An important initiative is dedicated to using the power of storytelling to inspire and empower individuals and companies in the travel, hospitality, and tourism industry.

It aims to foster personal growth and career success, drive diversity, equality, inclusion, and sustainability, animal welfare, as well as protect our planet, and advance women in these dynamic industries.

Be Inspired

Ten Powerful Keynotes will be featured at the event and topics include:

Inspiring Greatness, Propelling The Rise Of Women Leaders, Wellness, Gender Equality | Diversity and Inclusion | Inspiration | Career Advancement | Growing your Confidence | Discussions, and… much more

Two Dynamic Panels focusing on Sustainability and Women in Leadership.

Recognising that the environment is our most valuable asset, we emphasise the collective responsibility to safeguard it. A force for good - shining the light on the environment, sustainability, people, planet, and initiatives that the industry is undertaking in this area, along with what practices can be introduced to reduce our ecological footprint.

Support your industry partners

Sponsored by some of the largest companies in travel who are ‘A Force for Good.

Meet some of our Inspiring Speakers

Host a table

Together we nurture the next generation of leaders and drive positive change, creating a better world for all, while being a force for good.

Join the fun

Be part of something bigger

A Force For Good is not just an event; it's a call to action and an opportunity to be part of something bigger than ourselves.

Connect

This is no ordinary event. It's a rare opportunity to learn from and connect with some of the most influential and accomplished professionals in the travel, hospitality & tourism industry.

“How this event helped me grow my career.”

“How this event changed my life.”

Inclusive

We wholeheartedly invite men to be a part of this incredible day. Your presence and perspective are invaluable in our journey towards greater equality, inclusivity, and diversity.

Our Impact

“The Travel Corporation [TTC] family of brands fully endorses the importance and impact of the A Force for Good event and is delighted to continue its long-standing partnership with their specialist brand Adventure World taking the lead at the Sydney 2024 series.” David Hosking CEO of TTC Australia

Our Incredible Sydney Sponsors 2024

Flowers Sponsored by

When businesses collaborate with a social enterprise like SLAK Flowers, they are contributing to positive change at a grassroots level. By buying from SLAK, you are directly addressing the pressing issue of homelessness in our society. Their team members have shown incredible resilience, escaping from domestic violence and difficult living situations. They were found on the streets, at Salvos and Dignity women's housing. SLAK provides a safe and nurturing work environment, along with training and development opportunities, to help their employees rebuild their lives and find a renewed sense of purpose.

Our Incredible Auckland Sponsors 2024

Support a Charity 2024

"The 'A Force for Good 2024' events are supporting the Animals Asia Foundation, an exceptional organisation dedicated to ending bear bile farming, cat and dog welfare, and captive animal welfare across Asia."

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