04 Apr How to convert your great idea’s into reality…
BY HELENE TAYLOR
How many times have you been in a meeting and someone says to you, “That’s a great idea, you should take the initiative and make it a reality.”
What typically happens? Most of the time – nothing. Most great ideas remain dormant because people don’t have the courage, resources, time and/or money to take action. And for those who take action, most are unprepared and thus find themselves spending their valuable time and money on a dream that simply goes astray.
Converting an idea into a reality (regardless of the required investment of time and money) is never an easy task. In fact, it is extremely difficult. Whether you are an entrepreneur or corporate executive, “giving ideas life” is much like giving birth to a child. You must own the responsibility regardless of the circumstances. No one will ever understand your idea or the dynamics associated with it like you do. In this regard, you are on your own and the journey will require you to learn about yourself – more than anything else will in your career.
As the old saying goes, “If it were easy – everyone would do it.”
Today’s fiercely competitive marketplace requires us all to either convert our own ideas – or be a part of converting someone else’s ideas – into a reality. If you are not participating in either of these activities, you must re-evaluate your purpose, what you stand for and your desire to be relevant. Everyone must be a part of cultivating innovation around the clock. You must begin to accept that embracing the entrepreneurial attitude is a requirement to cultivate growth and opportunity for the organization you lead and serve.
Entrepreneurship is no longer just a business term anymore; it’s a way of life. You don’t need to be an entrepreneur to be entrepreneurial.
Did you ever think that not being involved in innovative activities was irresponsible? Well, it is – not just to yourself, but to those around you.
As you think about how you can begin to embrace the entrepreneurial attitude more actively, here are 5 things you must actively do – at all times – in order to convert ideas into reality:
Believe in Yourself
You can’t take action until you believe in yourself enough to handle the consequences of your decisions. Any time you assume the responsibility to give something that had not existed before an opportunity to become a reality – you become accountable for your actions.
Accountability requires believing in yourself enough to be 100% dedicated to getting the work done. Most people fail to take an idea to fruition because the unexpected challenges become more than they think they can handle and thus they no longer want to be accountable. They lose the belief in themselves to see things through all the way to the end.
Create Your Own Personal Board of Advisors
Learn from those who have done it before. Don’t ever think you have all of the answers, just because it’s your idea. Ideation is distinctly different than execution.
Allow your personal board of advisors to guide you with wisdom born from their own failures and subsequent successes. I talked to a couple of fellow entrepreneurs about this and they offered some of their own wisdom.
Listen to everyone because you never know when you will hear a good idea. Advice from stakeholders is usually more meaningful, but not necessarily right. Few people will have enough context to fully understand what you’re trying to do. Synthesize their comments so they make sense to you, understand the thinking behind any negative comments, and then make the decision on your own.”
Although it is valuable to have a personal board of advisors, be careful not to let them deter you from your vision. Steve Jobs’ board said he was “crazy” to enter into the cell phone space because it was saturated and it would not be worth the long and laborious effort.”
In the end, carefully evaluate any input that you get – but proceed with your own gut instinct.
Embrace Risk as Your Best Friend
Risk becomes your best friend when you give birth to an idea. If you can accept this fact, you will approach the process with a lens that keeps your dreams and ambitions in perspective and on track. When things don’t go as planned along the way, stay focused on the mission at hand and do not allow disruption to set you backward. Risk is normal and steps #1 and #2 will keep you looking forward.
You often hear that “working hard” is an imperative to convert ideas into reality. But in fact, it is the most fundamental commitment one must make to assume any form of risk management. As such, you must find a way to make this level of commitment if you want to continue on the journey.
Be Extrem ly Patient
Compromise is a choice, not a sacrifice. Don’t put too much pressure on yourself. Take the time to appreciate the journey and understand how things work. Most people are too anxious to get their desired results and thus start to make bad decisions as they go.
One thing is certain: the journey will be filled with unexpected outcomes that you may not be prepared to deal with. Don’t let this get you down, but keep your head up and respect the process and where it takes you. You will learn a lot about your threshold of risk and ability. Equally, you will learn that many doubters are ready to stand in your way and may attempt to bring you down; this is when the ride gets uncomfortable. Constantly reevaluate those with whom you are sharing the journey (i.e., your inner circle).
Learn How to Sell Your Vision
This has to be the most important piece of advice….Converting your idea to a reality requires you to help others understand your vision. Selling vision is much like selling change. Clearly define your value proposition and how it can generate revenue.
Selling lofty ideas without understanding how it will achieve financial results will never get you the right audience and something I admit that I learnt the hard way. I wish I had this advice when I started my business. The bottom line is what gets everyone’s attention (you can see this played out every week on the TV show “Shark Tank”).
Simplicity is the key to selling the vision for your idea. Making it easy for someone on the “outside” to understand what you are trying to accomplish will create engagement and increase your probability of expanding buy-in for your idea. This skill comes into play when selling to possible investors. Learn how to sell your vision sooner than later. Don’t wait as it takes time to piece together and refine your message.
Helene Taylor – Managing Director & Founder – Jito Connected
CONNECT & INSPIRE
LIKED READING THIS ARTICLE? Use the social buttons below to share it with your community and inspire others now! + Keep that inspiration flowing and keep on reading see MORE EPIC READS below!