Sydney 7th March 2025

Be the change you want to see in the world

An important social enterprise initiative that is dedicated to using the power of storytelling to inspire greatness within you.

This initiative has succeeded in helping advance women leaders in the Travel Hospitality & Tourism Industry at all levels, inspiring personal growth, career success, driving diversity, equality, inclusion, sustainability, and animal welfare, while focusing on protecting our planet.

We bring together over 20 Inspiring Leaders who are a force for good from around the globe, bravely sharing their personal stories to help others grow.

Celebrated and widely recognised as one of the most inspiring days you'll ever attend, filled with unforgettable moments and transformative experiences!

Plans are already underway for bigger and better events in 2025, and we are excited to announce that Wendy Wu from London will be joining us again on March 7th, 2025, in Sydney.

We are super excited to announce that Geoff Manchester, Co-Founder and Director of Intrepid Travel joins us as a keynote speaker in 2025.

It’s all about the details

SYDNEY

The Main Event Friday 7th March 2025 - Dockside Cocklebay, 8:00 AM - 5.30 PM

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Join us for the A Force for Good, Optional Exclusive - Networking After-Party at Cargo Bar, Darling Harbour 6pm - 10pm. Connect with like-minded individuals in a vibrant setting. Secure your spot for an unforgettable night! Our Afterparty is limited to 350 Guests so get in quick.

Pre-Book your table now, are you one of the lucky companies attending?

Book below or reach us at hello@aforceforgoodhub.com for any questions.

We are ‘a force for good hub’, an initiative committed to creating meaningful and positive change in the world through our events

A Day To Be Inspired

Be Inspired

Ten Powerful Keynotes will be featured at the event and topics include:

Inspiring Greatness, Propelling The Rise Of Women Leader, Gender Equality | Diversity and Inclusion | Inspiration | Career Advancement | Growing your Confidence | Discussions, and… much more

Two Dynamic Panels focusing on Sustainability and Leadership.

Recognising that the environment is our most valuable asset, we emphasise the collective responsibility to safeguard it. A force for good - shining the light on the environment, sustainability, people, planet, and initiatives that the industry is undertaking in this area, along with what practices can be introduced to reduce our ecological footprint.

Meet the Speakers

  • Helene Taylor Founder A Force For Good Hub

    Helene Taylor

    Founder of A Force For Good Hub & Host

  • Damian Perry

    Damian Perry

    Managing Director APAC - Hurtigruten - Your Co-Host for 2025 Sydney

  • Wendy Wu

    Founder of Wendy Wu Tours- Keynote Speaker

  • Geoff Manchester

    Co-Founder and Director of Intrepid Travel - Keynote Speaker

  • Lisa Pagotto

    Lisa Pagotto

    Founder & CEO Crooked Compass - Keynote Speaker - Lisa shares an inspiring session on “Thinking big and overcoming adversity”

  • James Kavanagh

    James Kavanagh

    Global Leisure CEO - Flight Centre Travel Group - Keynote Speaker - James shares an exciting session on “Having a growth mindset”

  • Alice Ager

    Alice Ager

    Managing Director Australia & NZ Uniworld Boutique River Cruises - Keynote Speaker - Alice shares an inspiring session on “It’s a choice”

  • Cinzia Burnes

    Cinzia Burnes

    Executive Director Helloworld - Keynote Speaker - Cinzia shares her journey

  • Gai Tyrrell

    Managing Director Asia Pacific, Globus Family of Brands - Gai Tyrrell joins Kaylene Shuttlewood & Michelle Ashcroft in an Inspiring & Educational Fireside Chat

  • Kaylene Shuttlewood

    Kaylene Shuttlewood

    Managing Director - Pacific, Amadeus - Kaylene Shuttlewood joins Gai Tyrrell & Michelle Ashcroft in an Inspiring & Educational Fireside Chat

  • Yvette Thompson

    Yvette Thompson

    General Manager – Sales & Marketing ANZ for Intrepid - Sustainability Panel Host

  • Michelle Kerr

    Michelle Kerr

    General Manager - Eden Australia & Global Social Enterprise - Keynote Speaker - Michelle shares the important work Eden is doing to rescue girls from human trafficking

  • Danielle Galloway

    Danielle Galloway

    Global Managing Director Luxury & Independent Brands - Flight Centre Travel Group. Danielle is your Host for our Leadership Panel Session

  • Michelle Ashcroft

    General Manager - Phil Hoffmann Travel, Michelle joins Gai Tyrrell & Kaylene Shuttlewood in an Inspiring & Educational Fireside Chat

  • Chris Hall

    Chris Hall

    Chris Hall –Industry Stalwart- Panel Speaker

  • Lisa Pile

    Vice President Sales & General Manager Asia Pacific - Regent Seven Seas - Leadership Panel Speaker

  • Darren Karshagen

    Darren Karshagen

    Senior Director, Market Management, Oceania for Expedia - Leadership Panel Speaker

  • Toni Ambler

    Toni Ambler

    Managing Director for TTC Tour Brands - Leadership Panel Speaker

More Speakers to be announced soon

Host a table

Together we nurture the next generation of leaders and drive positive change, creating a better world for all, while being A Force For Good!

Support Industry Partners

Sponsored by some of the largest companies in travel who are ‘A Force For Good’, it’s no wonder last year tickets did fly off the shelves.

What to expect on the day

Attendees will indulge in a thoughtfully curated lunch, morning, and afternoon tea, designed to delight the senses and foster connections among like-minded individuals.

Plus an optional add-on Networking Afterparty, located at Cargo Bar, walking distance from the venue. Limited to 350 guests, enjoy complimentary drinks and canapés for the first couple of hours, then continue the celebration into the night.

Want to see what the day looks like?

check out all the Photos from the Sydney 2024 Event!

Connect

This is no ordinary event. It's a rare opportunity to learn from and connect with some of the most influential and accomplished professionals in the travel, hospitality & tourism industry.

“ How this event changed my life.”

“How this event helped me grow my career.”

Be part of something bigger

A Force For Good is not just an event; it's a call to action and an opportunity to be part of something bigger than ourselves.

Inclusive

A force for good recognises that gender equality cannot be achieved without meaningful male engagement. In light of this, males are wholeheartedly encouraged to attend, contributing their unique perspectives, insights, and voices to foster a more inclusive and equitable future.

Flexible Payment Options

Understanding the financial considerations of businesses, we are introducing a unique payment flexibility for 2025 event. Companies that book their tables now can opt to pay in January 2025, allowing them to allocate their budgets strategically.

*Please contact us directly for this.

Our Incredible 2025 Sydney Sponsors

Sponsor Spots are already being snapped up so get in contact with us quickly at - hello@aforceforgoodhub.com

Support a Charity

Five dollars from each ticket sold will be donated to support the incredible work of Animals Asia in rescuing animals

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And a further five dollars from each ticket sold will be donated to support Eden in rescuing girls from human trafficking

Be the change you want to see in the world